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📣 Marketing Campaigns

:::note Available from Pro plan The campaigns module is available on Pro and Max plans. :::

Campaigns let you track where your guests come from and measure the effectiveness of your marketing activities.

What are campaigns?​

A campaign is a project or activity to which you assign a tracking code (UTM). The system then automatically tracks how many reservations came from that campaign.

Campaign examples:

  • Instagram post inviting people to extended Sunday brunch
  • Happy Hour offer on Facebook
  • Email promotion for regular customers
  • Website popup about Valentine's dinner

Where do I manage campaigns?​

In the left menu, click Marketing → Campaigns.

Creating a campaign​

  1. Click Add Campaign.
  2. Fill in:
    • Campaign name — internal name (e.g. "Valentine's 2026")
    • Type — Promotion, Popup, Email, Social, Other
    • Status — Draft, Active, Paused, Ended
    • Start and end date
    • UTM code — unique identifier for tracking (e.g. valentines2026)
    • Optional: Target audience, Description
  3. Click Save.

How does tracking work?​

  1. Create a campaign with a unique UTM code.
  2. Add the parameter ?utm_campaign=valentines2026 to links to your booking page.
  3. Guests who click these links automatically have the source recorded in their reservation.
  4. The campaign overview shows reservations count, clicks, and conversion rate.

Campaign results​

The campaign card automatically shows metrics:

MetricMeaning
ReservationsHow many reservations came from this campaign
ClicksHow many people clicked the campaign link
Conversion rateWhat percentage of clicks led to a reservation

Linking to a Popup​

A campaign can be linked to a popup — a pop-up window on your website that appears to visitors and encourages them to book.

:::tip Tip Always use one UTM code per channel. Don't use the same code for Instagram and Facebook — otherwise you won't be able to compare the performance of individual channels. :::